Why Do People Leave? a Study Of Nonsupervisory Restaurant Employees’ Polychronic Time Use Preference and Turnover Intention

ABSTRACT

The purpose of the study was to present a comprehensive view on the associations among polychronicity, job satisfaction, work engagement, and turnover intention within a restaurant context. Using a sample of 252 servers in full-service restaurants, structural equation modeling results found that polychronicity positively linked with job satisfaction, work engagement, and turnover intention. An indirect effect from polychronicity to job satisfaction to turnover intention was found. Results can assist restaurant managers in selecting candidates that best fit their organization. It will also assist employees in determining which career path best matches their personality traits.     

基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology

Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model.     

Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements

PurposeMarketing research mainly uses self-reported method to record respondents' perceptions of creativity, and while self-reported method has its own merits, there exists some critique, particularly in terms of its ability to adequately capture the influence of message appeal on creativity. This paper studies how viewers’ responses to message appeals in social media advertisement compare in terms of self-reported responses versus responses taken through a neurophysiological method of Electroencephalograph (EEG).MethodologyTwo social media advertisements are displayed through a laboratory experiment to 17 subjects observing the subjects' neurophysiological reactions as well as their self-reported responses with regard to the commercials’ emotional, informational, and brand-related content.FindingsResults show that neurophysiological method offers unique details about emotional appeal, which the self-reported method fails to reflect. Furthermore, the neurophysiological measure identifies differences across the two target commercials in the emotional content part, which again are not identified through the self-reported method.OriginalityThis paper advances advertising research in social media literature by comparing content evaluation within advertisement through neurophysiological and self-reported measure. These findings have implications for marketers to use and measure message appeals in advertisement on social media to influence consumer response.     

Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry

This study seeks to examine and unearth antecedents to co-creation behaviours within a U.S. retail banking context. A critical aspect for marketing managers and academics alike, co-creation has a strong influence on tangible factors such as profit and intangible factors such as referrals, satisfaction and feedback. Antecedents were identified as trust, customer engagement and participation attitude whilst social media usage was a consumer characteristic identified as influencing co-creation. Data was collected from 489 U.S. retail banking customers via an online survey. The data was analysed via structural equation modelling. The findings indicate that customer engagement influences trust, co-creation and participation attitude. Participation attitude was found to influence trust and co-creation but trust had no direct effect on co-creation. The study further found that social media usage intensity influenced co-creation behaviours. The findings contribute in three ways. First, this is one of the first studies to scrutinise participation attitude in an attempt to explain co-creation behaviours for U.S. banks over social media. Second, identification of precursors to value co-creation has been ascertained in a U.S. retail banking social media context. Third, the study additionally contributes to the findings that social media usage has a moderating effect in value co-creation and offers a potential segmentation strategy.     

An exploratory study on factors contributing to job dissatisfaction of retail employees in India

The study aimed to explore factors contributing to job dissatisfaction among frontend retail employees in India. It broadly contributes to the problem of talent retention and employee turnover which is one of the biggest challenges of the Indian retail industry. The study adopted mixed-method approach to inductively identify the contextual factors leading to job dissatisfaction. Qualitative data were analyzed using grounded theory approach followed by a survey based quantitative study, using exploratory factor analysis, confirmatory factor analysis and structural equation modeling to validate the qualitative findings. Qualitative study revealed seven factors-customer aggression, abusive supervision, perceived job image, perceived unethical climate, lack of autonomy, work exhaustion and inter-role conflicts contributing to job dissatisfaction. Findings of quantitative study showed all factors except lack of autonomy were significantly related to job dissatisfaction. Theoretical contributions, managerial implication, limitations, and scope for future work are discussed.     

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.     

我国水稻产业供给侧结构性改革的思考

[目的]文章在供给侧改革视角下对水稻供需的结构性矛盾等方面进行梳理,分析基于供给侧改革战略的关键环节、实施路径和未来发展趋势,以期为制定我国水稻供给侧改革战略提供参考。[方法]采用文献分析法和调查研究法,从我国水稻生产供求结构、价格"天花板"和成本"地板"双重挤压、水稻生产的资源环境、市场调节等方面分析了我国水稻产业供给侧的现状和存在的问题;通过日本、泰国、中国五常大米政策特点和经验教训的启示,提出了我国水稻产业供给侧结构性改革的策略。[结果]在分析我国水稻产业供给侧现状的基础上,总结得出水稻产业供给侧改革措施:优化水稻产业空间和功能布局,以项目带动水稻产业结构调整,提高和优化稻米品种品质结构、审定标准向抗性优质专用水稻品种倾斜,因地制宜调减水稻生产面积,调整国家收储稻米标准,延长水稻全产业链等。[结论]加速我国水稻产业供给侧改革,能促进稻米产业结构快速升级,有效破解稻米产业的结构性矛盾,增强我国稻米产业可持续发展能力和国际竞争力。     

Understanding the dynamics of the quality of airline service attributes: Satisfiers and dissatisfiers

This research aims to determine the relationship between the quality of airline service attributes and overall satisfaction. Although a number of relevant studies have reported a linear relationship (or symmetric effect) between the two concepts, this work suggests that attribute quality exerts heterogeneous effects on satisfaction or dissatisfaction. A total of 157,035 consumer data from online reviews have been analyzed to achieve the research objective. In accordance with Herzberg, Mausner, and Snyderman’s (1959) two-factor theory, the findings of this research have determined that the quality of certain service attributes, such as cleanliness, food and beverages, and in-flight entertainment, affects the variations of positive ratings as a satisfier. Other airline service attributes, such as customer service and check-in and boarding, influence the deviations of negative ratings as a dissatisfier. Apart from airline attributes, the individual features and types of airline products have been estimated to improve the understanding of such relationships. In this regard, this study provides important implications to customer-centric marketing in an airline marketplace.     

基于人工神经网络的互联网公司估值方法研究

资本市场认为互联网公司市值的驱动因素应包括盈利因子、运营因子、流量因子和协同因子。将协同效应指标考虑到公司估值体系中,意图构造互联网公司优化估值模型。使用美股上市的互联网企业数据建立了评价指标体系,通过因子分析实现了二级指标降维,通过实证分析确认了四个因子与公司市值的相关关系,最后构建了基于人工神经网络BP算法的互联网公司估值模型,通过预测数据的检验发现模型的准确度较高。随着2018年互联网公司美股上市潮的持续,该模型能有效为资本市场估值提供参考。